Friday, February 20, 2009

Clean Green



A lot of companies are making cleansers that are safe for you, your kids and the planet, but Fields Organic (fieldsorganics.com) is taking those cleaning products to a whole new level. Fields Organics has an array of products, their motto is Eco Smart + Kid Friendly… and it’s true. This company really walks the walk, even the ink on the label is printed with soy based ink on 100% recycled paper. Their entire line is biodegradable, free of VOCs, ph-balanced, hypoallergenic and cruelty-free — all things you want in cleaning products. On top of that, a percentage of its profits go to Children's Environmental Health Network.

Thursday, February 19, 2009

An Old Post but a Good Post


Naturepedic® natural and organic mattresses ensure a natural, non-toxic and healthy environment for children. The No-Compromise™ organic baby mattress is made with organic cotton, no polyurethane form. It has a non-toxic waterproof surface that is easy to clean and stain proof with no vinyl, PVC or phthalates. It is hypoallergenic with a dust mite proof cover, no latex, wool or other high allergy materials. It has FlameBreaker™ fire protection with no PBDEs, antimony, modacrylic, PAN or wool and meets and exceeds all federal and state flammability standards. The mattress has extra firm support with 252 coil heavy duty innerspring construction with border rods. Naturepedic is a trusted brand with a 20 year limited warranty.Natural materials provide a healthy and non-toxic environment for your baby. Naturepedic uses organic and chemical free materials while eliminating vinyl, foam and many chemicals commonly found in crib mattresses. Naturepedic puts your baby’s health and safety first. Babies spend 10 – 14 hours a day sleeping and playing on a crib mattress. The benefits of a healthier mattress will last a lifetime.

Wednesday, February 18, 2009

KidCo BabySteps™


We all live and learn……marketing and consumerism is NOT “static” as we all know.
We have recently made an interesting discovery about the fast-growing trend of preparing home made baby food. The “mom” consumer is totally focused and oriented to the exact word grouping: “Home Made Baby Food”. If you GOOGLE that phrase using the exact search string, “Home Made ( or Homemade as one word) Baby Food”, over 33,000,000 search results are produced! This is larger-than-life HUGE!!

To capitalize on this clear trend, we urge you to use this marketing fact. If you are ecommerce,you embed or add this search string within BabySteps™ items on your site, and if you are “brick and mortar”, that you create in store shelf signs which state “Make Home made baby food easily” or similar. KidCo is undertaking a marketing evaluation as to affordable, efficient and effective ways to assist our reseller partners (primarily at the shelf in traditional stores) with possibly some shelf talkers and small gondola signs which capture this important phrase and commands consumer attention. We will keep you advised.

Tuesday, February 10, 2009

L'ovedbaby. Meet Marlow


Mary and James (my daughter and son - in law) have a little girl, Marlowe Miyuki Gamble, born at 0:17, 2/9/2009. She was born at home after a long labor and long hours of pushing but everything is perfect. She weighted in at 7 lbs and is 21 inches long. She was born on the full moon with a lunar eclipse ( according to Cheryl, very auspicious). I can't believe I am a grandmother! Thanks for all your support these last months, Melissa