We all live and learn……marketing and consumerism is NOT “static” as we all know.
We have recently made an interesting discovery about the fast-growing trend of preparing home made baby food. The “mom” consumer is totally focused and oriented to the exact word grouping: “Home Made Baby Food”. If you GOOGLE that phrase using the exact search string, “Home Made ( or Homemade as one word) Baby Food”, over 33,000,000 search results are produced! This is larger-than-life HUGE!!
To capitalize on this clear trend, we urge you to use this marketing fact. If you are ecommerce,you embed or add this search string within BabySteps™ items on your site, and if you are “brick and mortar”, that you create in store shelf signs which state “Make Home made baby food easily” or similar. KidCo is undertaking a marketing evaluation as to affordable, efficient and effective ways to assist our reseller partners (primarily at the shelf in traditional stores) with possibly some shelf talkers and small gondola signs which capture this important phrase and commands consumer attention. We will keep you advised.
We have recently made an interesting discovery about the fast-growing trend of preparing home made baby food. The “mom” consumer is totally focused and oriented to the exact word grouping: “Home Made Baby Food”. If you GOOGLE that phrase using the exact search string, “Home Made ( or Homemade as one word) Baby Food”, over 33,000,000 search results are produced! This is larger-than-life HUGE!!
To capitalize on this clear trend, we urge you to use this marketing fact. If you are ecommerce,you embed or add this search string within BabySteps™ items on your site, and if you are “brick and mortar”, that you create in store shelf signs which state “Make Home made baby food easily” or similar. KidCo is undertaking a marketing evaluation as to affordable, efficient and effective ways to assist our reseller partners (primarily at the shelf in traditional stores) with possibly some shelf talkers and small gondola signs which capture this important phrase and commands consumer attention. We will keep you advised.
No comments:
Post a Comment